Solutions

Need a really good understanding of the market, competitors and customers?

Depending on the level of information needed you can take a staged approach using up to three of our processes.

Market Investigation 

Entering a new market with your existing product range requires a good understanding of the new market and its dynamics. Our market investigation process gives an excellent overview of the market, the competitors and the market dynamics. This provides you with the information you need to determine the key elements of your entry into the market. Our process provides documentation that is suitable for sharing with senior members of your organisation. For more information click here

Competitor Assessment

Gain an in depth understanding of the competitors in your new market. Our Competitor Assessment gets you inside the heads of the competitors in your new market, giving you a clear understanding of their likely behaviours on your entry into the market. The information allows your planning process to more accurately cater for competitor reaction as well as allowing better scripting of the sales team and communication by your marketers. For more information click here

Market Segmentation

Focus on the key parts of the market that will give you the best results for your money. This process gives insights into your customers and their behaviours, to the point of personifying each of the target customers in the key segments, including their behaviours.This gives you the key levers needed to activate your target customers and get the best returns for your marketing and sales spend. Our Market Segmentation provides information that can be used over a number of years to support your business endeavours. For more information click here

Need really good information and documentation on the business and its markets?

Try our Business Overview if you need complete documentation.

If you are buying or selling a business and need clear documentation of the business and its markets, the Business Overview process gives you a clear overview of the business that can be presented to and used by all the stakeholders in your process.  For more information click here

Our Market Investigation fits in with a larger sale or purchase process where you need specialist market insights.

If you are buying a business and want to perform due diligence on the market position of the business, the Market Investigation process provides a well documented understanding of the businesses position/performance in the markets that it operates in. The output from the process is suitable for sharing with all of the stakeholders in your process.  For more information click here

We start with a diagnostic process to set the scope of work for the project. Depending on the outcomes of 

the diagnostic process we would agree with you to run one or more of the following processes.

Market investigation

The market investigation process gives an excellent overview of the market, competitors and the market dynamics. This provides you with the information you need to determine what is happening in your competitive environment. The information allows the business to compare its’ market view with an independent researched view of the market. It also gives a first view of opportunities and threats for the business in improving its’ competitive situation. The output provides documentation that is suitable for sharing with senior members of your organisation. For more information click here

Customer Investigation

In this process we perform a thorough investigation of the customer base, their historical performance, key metrics, categorisation, sales and marketing touch points. Once we have data and metrics in hand, the next part of the process is to gather the customer view of the world. In this part of the process we interview key customers to understand their view of the business and its products/services. In addition we conduct a much wider short survey to determine customers feelings towards the business and its competitors.  The information from the process gives you a data driven view of your customers and their interaction with the business as well as their view of your competitors. The information from the process is provided to you in updates as the process runs and also a summary with information pack on completion. This allows you to deal with and improve on issues raised from the investigation. For more information click here

Market Segmentation

Focus on the key parts of the market that will give you the best results for your money. You get insights into your customers and their behaviours, to the point of personifying each of the target customers in the key segments, including their beliefs about your products,interests, needs and behaviours.This gives you the key levers needed to activate your target customers and get the best returns for your marketing and sales spend. Our Market Segmentation provides information that can be used over a number of years to support your business endeavours. For more information click here

Business Planning process

Your business has been growing nicely and you have a good annual budgeting and planning process that has worked well for you as your business has grown. Occasionally you get it wrong but mostly things work well for you. You have now reached the stage where the stakes are bigger and you need a more formal long term planning process that forces the leadership of the business to examine where the business will be in five years and what the key elements are that will get it there. This may even require some short term pain but the longer term outcomes are more than worth the short term issues. We provide you with a robust framework to make this planning process work for you and your business.  For more information click here

Need a better understanding your market and customers to recalibrate your approach to them?

Use our Market Segmentation process.

You’ve reached the stage in your turn around where the financials have stabilised and it is time to increase revenue. Your first port of call has been to improve sales basics but you now have the cash flow and stability to invest in marketing; but how do you get the best outcomes for limited dollars? Our Market Segmentation process lays out your market and the key customer groups. This process gives insights into your customers and their behaviours, to the point of personifying each of the target customers in the key segments, including their behaviours.This gives you the key levers needed to activate your target customers and get the best returns for your marketing and sales spend. Our Market Segmentation provides information that can be used over a number of years to support your business endeavours.For more information click here

Need a better understanding of their direction, intentions and likely impact on your business?

Use our Competitor Assessment process.

When competitors have major changes in their organisations or start doing things differently, the question is always what is the impact on my business and how do I deal with it in the market. Our competitor assessment process allows you to get into their heads and get a clear understanding of the drivers and actions behind the change. This provides a key input into your business planning process and the allocation of resources within the business and in the market. For more information click here

Need absolute clarity on your approach to market?

Use our Market Segmentation

Focus on the key parts of the market that will give you the best results for your money. This process gives insights into your customers and their behaviours, to the point of personifying each of the target customers in the key segments, including their behaviours.This gives you the key levers needed to activate your target customers and get the best returns for your marketing and sales spend. Our Market Segmentation provides information that can be used over a number of years to support your business endeavours. For more information click here

Assuming sales competence is not the issue, we start with a diagnostic process to set the scope of work for the project.

Depending on the outcomes of the diagnostic process we would agree with you to run one or more of the following processes.

Customer Investigation

In this process we perform a thorough investigation of the customer base, their historical performance, key metrics, categorisation, sales and marketing touch points. Once we have data and metrics in hand, the next part of the process is to gather the customer view of the world. In this part of the process we interview key customers to understand their view of the business and its products/services. In addition we conduct a much wider short survey to determine customers feelings towards the business and its competitors.  The information from the process gives you a data driven view of your customers and their interaction with the business as well as their view of your competitors. The information from the process is provided to you in updates as the process runs and also a summary with information pack on completion. This allows you to deal with and improve on issues raised from the investigation. For more information click here

Channel Assessment

Are your channels to market working the way you need them to? Our channel assessment process evaluates your channels to market and management of them. Do you have the right channels out of all those available? Who is winning and who is losing out? What customers do you access through these channels and which ones do you miss out on? How well do your channel marketing and management processes work? How do your channels to market see your business and its performance? With this process we give you a clear overview of your channels to market, what is working and what can be improved with specific recommendations on improvement processes.For more information click here

Market investigation

Of particular interest in a situation where sales have been lost for no obvious reason; is what has changed in the macro environment? The market investigation process gives an excellent overview of the market, competitors and the market dynamics. This provides you with the information you need to determine what has changed in your competitive environment. The independent view provided by having a third party review your market removes business bias. The output provides documentation that is suitable for sharing with senior members of your organisation. For more information click here

Market Segmentation

If sales force effectiveness, product/service offer, macro environment and industry structure/behaviour are not the the cause of your sales issues, then better targeting of the customers is the likely the major issue that you are facing. The question is how do you get the best outcomes for limited dollars? Our Market Segmentation process lays out your market and the key customer groups. This process gives insights into your customers and their behaviours, to the point of personifying each of the target customers in the key segments, including their behaviours.This gives you the key levers needed to activate your target customers and get the best returns for your marketing and sales spend. Our Market Segmentation provides information that can be used over a number of years to support your business endeavours.For more information click here

Need certainty that you are optimising your channels to market?

Use our Channel Assessment

Are your channels to market working the way you need them to? Our channel assessment process evaluates your channels to market and management of them. Do you have the right channels out of all those available? Who is winning and who is losing out? What customers do you access through these channels and which ones do you miss out on? How well do your channel marketing and management processes work? How do your channels to market see your business and its performance? With this process we give you a clear overview of your channels to market, what is working and what can be improved with specific recommendations on improvement processes.For more information click here

Need to be absolutely sure that your supply chain is doing what you need to supports sales and marketing efforts?

Use our Supply Chain Assessment process

You’ve worked hard to develop your value propositions and invested heavily in telling the market. One of the key things that has to be right is your supply chain. If you make a promise to the customer it has to be delivered on time, in full or you end up with unhappy customer and damage to your business. Our Supply Chain Assessment process gives you a clear view on the performance of all parts of your supply chain against your strategic plans for performing better in your key markets. This gives you the ability to improve any areas that are letting your plans down, ensuring that you give your customers the best possible purchasing experience. For more information click here

Get clarity of identity through all parts of your business and customer base.

Use our Branding process to manage the change in your identity.

You are often driven to change the branding for your business either to communicate a change in direction to the market,  freshen up an old and tired brand or to meet the requirements of new branding when a business is sold and can no longer use the old brand. Whatever the reason, the branding process needs to be started at least a year out from the change over date. Seems like a long time, but the change impacts all forms of communication of the firms presence in the market; from how staff and customers see the businesses and its direction  to how telephones are answered, to websites and letter heads to signage and uniforms. In particular with new brands the intellectual property and domain registration processes are long and difficult. Our process is well tested and provides a clear path through the process that makes it much easier for a business to reinvent its identity.  For more information click here

Chart a course to improve your business outcomes.

Use our Strategy process to set the direction for your business.

All businesses need a strategy. We have an excellent process for developing strategies and are well practiced in using it. The key element with strategy is implementation. There are reams of learned papers and books on the development of business strategy but very few on the implementation. An ordinary strategy well implemented beats a great strategy poorly carried out. Our process has excellent tools for implementing as well as developing the strategy. If you are interested phone or email  us to discuss further.